On July 19th seafood lovers gathered at Toronto’s premiere sustainability site the Evergreen Brickworks for a new food experience, Lobster Love.
After searching for the entrance to the event, hungry patrons who had come right from work could hardly wait for their food experience to begin.
Once inside everyone was given a complimentary Alexander Keith’s and entertained by funk and soul cover band Chicken and Waffles. Though hungry the growing crowd took the opportunity to get to know their neighbours at the long rows of cafeteria-style tables. When asked how she found out about the event, Kara Saunders said: “I saw a give-away for Lobster Love on a popular food blog that I read and thought it sounded like a good event.”
As the band got into their set and hundreds of patrons poured into the brickworks, people began to wonder when the food would be served. After half an hour of waiting there was no clear answer on when the food would be ready so the patient crowd continued to enjoy the music and many got to know the charity associated with the event, The Lending Journey.
Founded by Vince Vetro, The Lending Journey is a micro-loan charity that helps women in South America start their own businesses. “When I began the process . . . I really thought I was getting into the banking business. But that has not been my experience; what really happened is that I got into the changing lives business, one small step at a time, one small loan at a time,” said Vince.
After a long wait, people were notified that the lobster had arrived and was being prepared (just arrived, we thought it was here this whole time?) Then another lineup began and a little while later the food was being served.
The menu consisted of either a 1.5 pound boiled lobster or a creamy alternative called Lobster Thermidor, full of lobster and veggies. While in line for the main course people were offered sub style lobster rolls made with fresh east coast lobster, which seemed to make everyone want their main dish even more.
In addition to fresh east coast lobster there were also oysters, fresh local potatoes and corn on the cob. I’m not a vegetarian but after so much anticipation for the lobster I have to say I enjoyed the fresh local produce the most.
While people ate, the band played on and more Keith’s and Ontario wines were served in abundance. The brickworks was a great setting to enjoy a meal and feel like you were out of the city, with the scenic view in the background and historical buildings on the grounds.
After complaints about the long wait for food, refunds are now being offered to unhappy patrons: email@example.com
Overall Lobster Love was an event with potential for great success and hopefully the organizers (who have yet to be named) will take note that when 650 people come through the door, their needs to be much more staff on hand and organization in place in advance.