Choosing a Photographer

choosing a photographer luigi pullano torontoChoosing a photographer can be a daunting task. Portraits are a significant investment, and you want to be sure that you hire someone you can trust with your treasured family memories. There are a lot of things to consider. On top of that, someone who resonates with your friend’s family may fall flat with yours, and vice versa.

If you’re on the hunt for a photographer, we’re here to help. Here are our top tips for choosing a photographer.

Tips for Choosing a Photographer

1. Be Clear on What You Want

Before you go any further, make sure you’re clear on what you’re looking for from your photographer. Do you want dozens of digital images that you can download from a website, or are you looking for one or two high-quality prints that you can hang from your walls? Do you want to take your family to a studio for posed shots, or do you want candids of your kids while they play at a playground? These are all things to work out before you start making phone calls.

2. Talk to More Than one Photographer

Make more than one phone call when you’re choosing a photographer. You’re going to be spending quite a lot of money, so it’s a good idea to examine your options thoroughly. Get a feel for what different photographers charge, and what they have to offer. See who you click with, and who leaves you feeling cold once you’re actually talking. Ask for referrals, and check out websites, to get a feel for which photographers seem like a good fit. If you’re comfortable and happy with your choice, you’ll get better photos, and you’re more likely to be happy if you’ve done your homework.

3. Think of the Children!

Picture this: your whole family is dressed up, and you’re all at a local park on a beautiful day, ready for your photography session, when your two-year-old decides that she just doesn’t like the look of that photographer. Instead of smiling, she cries. Instead of playing, she runs away and hides her face. Nothing you can do will convince her to play along for the sake of beautiful family photos. Of course, there really aren’t any guarantees when it comes to little kids. However, if you take your little ones’ personalities into account when you’re choosing a photographer, you can stack the odds in your favour. Does the photographer have kids of their own? Will they come to you, where your child is most comfortable? What do they do if a toddler decides to hide instead of smile? The answers to these questions can help you find the right person to take your photos.

4. Discuss a Budget

When you’re choosing a photographer, make sure you understand how they price their services. Sometimes the person who seems the most affordable at first glance is actually more expensive once you factor in all of the costs. Be clear on how much you can spend, and exactly what you’re getting for your money, so that you don’t find yourself with less than you bargained for. Price shouldn’t take precedence over the quality of the photographs you’re buying, but let’s face it, it’s a consideration for most of us, so do the math up front.

5. Check Out the Little Extras

Some photographers offer extra services that set them apart. Examples might be professional hair and make-up services, free re-touching, a pre-photo-shoot style consultation to help you choose your clothing and set up your home, or little gifts for the kids. These types of services can make the difference between a merely okay photo shoot, and a fabulous photo shoot. Find out what perks your prospective photographer offers.

What about you – do you have any tips for choosing a photographer? Leave us a reply and let us know!

choosing a photographer luigi pullanoThis article was sponsored by Pullano Photography. Photographer Luigi Pullano writes, “Hello dears! Pullano Photography is located in Toronto few blocks from Little Italy. Photography is my passion and I strive to capture emotions and events and turn into them extraordinary memories that will last forever. I enjoy all types of photography from wedding and engagement, to families and commercial. I am looking forward to putting a smile on your face every time you look at the images I’ve captured.”

Amber Strocel

Amber Strocel is the Managing Editor of City Mom Now, the parent network of Toronto Mom Now. She is a writer, podcaster, ardent crafter and green mom, who believes strongly in the power of the Internet to connect and empower. You can follow her on her personal blog at

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