Bellatrix Photography is a contemporary imagery boutique founded in Toronto in 2011 by Cami Mendes - today, one of Toronto's most sought-after family photographers. © BELLATRIX PHOTOGRAPHY | CAMILA MENDES Cami specializes in natural-light, on-location, lifestyle portraiture of families, children, newborns, and moms-to-be. She also offers a selection of handpicked boutique products, with her custom photobooks being the most popular. © BELLATRIX PHOTOGRAPHY | CAMILA MENDES Her Brazilian background may have something to do with how clients describe her as being mega-friendly with a ton of energy. “I make sure my shoots are always super fun so that clients can be relaxed enough to just be themselves. That’s when the magic happens.” To read what past clients have to say about working with her, you can visit the testimonials page on the Bellatrix website. When it comes to style, Cami’s approach to creating images is a unique fusion of documentary, fine-art, and lifestyle photography, which results in images that evoke emotions of joy with an artistic touch. Her style has been described as candid and elegant, fresh and fun, with a focus on minimal, symmetrical composition. Retouching is also a big part of her workflow. Cami says she really enjoys the editing process and spends considerable time retouching her portraits to make sure each image given to client is perfect. She also provides her clients with both coloured and black & white versions of every purchased image, which she says is very appreciated by clients who also enjoy the more classic, film-inspired B&W look. © BELLATRIX PHOTOGRAPHY | CAMILA MENDES In the past couple of years, Cami’s success has allowed her to expand her work internationally. Today, during the Canadian spring, summer and fall seasons, Cami serves Toronto, all of the GTA, and all of Southern Ontario, including the cottage country regions of Muskoka, Kawarthas, and Haliburton. During the rest of the year, Cami travels and works in Oslo, Norway, as well as in her hometown of São Paulo, Brazil. When she’s not in Toronto, however, Cami works with a couple of associate photographers whom she trusts to represent Bellatrix Photography and take care of her clients should they need a photographer. “My main goal is to freeze the realness of the moment in visually-compelling ways - ways that make you want to stop and stare at the photo for more than just a second. It’s as simple and complicated as that,” she says. Cami Mendes is also an accredited member of the NAPCP: a US-based association comprised of acclaimed child & family photographers from around the world.